2023 Consumer Preferences Survey
Survey Overview
This comprehensive survey was conducted in Q3 2023 with 2,500 participants across all 50 states. The data reveals shifting consumer behaviors and emerging trends in technology adoption.
Key Takeaways
- AI adoption has doubled since 2021, with 42% of consumers now using AI tools regularly
- Privacy concerns remain the top barrier to technology adoption (68% of respondents)
- Apple TV+ shows strong satisfaction with 81% retention rate, though subscriber base remains smaller than competitors
Preferred Streaming Services
Analysis
Apple TV+ shows rapid adoption with a customer satisfaction rating of 4.3/5, though its 8% market share remains below category leaders. The platform's award-winning original content strategy appears to be resonating with subscribers, driving 23% year-over-year growth.
Technology Adoption by Age
Poll Insights Dashboard
2023 Consumer Preferences Survey
Survey Overview
This comprehensive survey was conducted in Q3 2023 with 2,500 participants across all 50 states. The data reveals shifting consumer behaviors and emerging trends in technology adoption.
Key Takeaways
- AI adoption has doubled since 2021, with 42% of consumers now using AI tools regularly
- Privacy concerns remain the top barrier to technology adoption (68% of respondents)
- Streaming service fatigue is evident with 59% considering reducing subscriptions
Preferred Streaming Services
Analysis
Netflix maintains its lead but shows signs of plateauing (down 3% from 2022). Disney+ continues strong growth (+7%), while newer entrants like Apple TV+ are gaining traction. The "Other" category's growth suggests market fragmentation.
Technology Adoption by Age
Insight
The 18-34 demographic leads in AI and VR adoption, while older groups show stronger preference for established technologies. Smart home adoption shows surprisingly even distribution across age groups.
Consumer Concerns About Technology
Data Privacy
Nearly 7 in 10 consumers cite privacy as their primary concern with new technologies, up 12% from 2021.
AI Job Impact
Over half of workers worry about AI affecting their employment, with concerns highest among 35-54 year olds.
Tech Addiction
Nearly half report concerns about technology overuse, particularly parents of teenagers (72%).
Monthly Technology Budget Allocation
Budget Trends
Up 15% from 2022 - now the largest tech expense
Steady growth as devices become more affordable
New category showing rapid adoption
Commentary
The average household now spends $92/month on technology services, up from $78 in 2022 (+18%). Streaming dominates budgets, but consumers are beginning to reallocate funds toward productivity tools and smart home devices. Notably, 28% of respondents reported exceeding their planned tech budget.
